Thursday, March 10, 2011

Local Business Online Advertising

SEO for Google places involves optimizing local search tactics to get seen. the new Google search engine indexing involving local search engine preference over link status has left many SEO firms in a panic when clients see they are paying premium SEO and are now much lower in page rank. Yahoo and Bing local are also on the bandwagon with local searches occupying some of the best positions in rank within their algorithm. Local search engine marketing already has free servies which to optimize your local business with.

citysearch, yelp. insiderpages, yellowpages, google maps, tripadvisor, local.com, zagats

Optimizing for Google local places is contingent on keyword listing both on page and links to local places pages. It is critical to maintain keywords sparingly and not to overstuff keywords on many local search engines. Your website can be affected diversely with abusing local Google places feature. the good thing is the local search algorithm in the new Google indexing is pretty democratic in allowing smaller business websites the chance to compete with large budget sites that in fact do not offer local services or are part of a corporate chain.

Google maps feature has been around for years so optimizing for this is a simple procedure. Local maps needs to be optimized with photos and video and on page text. Google places feature look like it has changed as some terms more related to links can appear as page one now. SEO for local search engine marketing has been slow to adapt to many of the changes found. One good example is the long haul some local business have made to finally adopt social media marketing as a strategic feature in their current marketing budget. In house social media is somewhat limited as it is a full time endeavor to engage clients within the social network and then push them into real client lead status.

The interface with social media and Google places is the key to understanding new internet marketing best practices. As facebook and twitter both are moving to local target indexing and marketing it is important to stake your place in social media as social media websites are like real websites gaining their own SEO by means of blogger links, twitter apps and hundreds of facebook apps and links which crawl the social media websites. Google seo marketing without social media marketing misses the target of modern marketing strategies. Remember it is only the last ten of fifteen years internet marketing has trounced much print and TV advertising. The fashion will only continue and your SEO provider needs to keep up with the daily changes not only in SEO but social media also.

Utilizing local Google marketing can save you thousands of dollars in over hyped SEO and costly services. Many SEO firms for lawyers, attorneys and doctors simply charge too much for SEO services alone. If you are an attorney and your SEO company is charging you more than $5000 a month, even for huge searches like "Los Angeles Criminal Defense Lawyer" you can hire a local SEO firm based in Los Angeles that will optimize local search engine marketing, social media marketing, SEO, SEM and generate client leads for less than $2000 per month.

Getting real client leads is the goal in Google places marketing and search engine optimization. SEO itself is not going to get you the cliet lead potential that is available with social media marketing and local search optimization. Local sites that review services like your will generate client leads and user trust.



To Your Success
Kamal Todary
http://www.lessons2success.ws


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