1) Ensure that you are publishing your content in your newsletter or ezine. It makes a lot of sense for you to start one, even if you don't currently publish an ezine. Since you want to maximize their lifetime value, it is important that you gain your visitors' email addresses. The easiest way to achieve this is by publishing an ezine. This is an effective approach you can use to build a brand while staying in contact with your target market. You will find that the list you are able to build when you start writing and distributing articles through your newsletter will allow to get the best return from your marketing. Your subscribers will start seeing you as an expert, what more do you want?
2. Use your article to create a good video. You always have the option to produce a basic slideshow filled with your article's content, but say things in your own voice. Making a video like this will get video traffic to your website. You are simply taking your existing article's content and re-purposing it so that all those people who like watching video presentations can find your video. You can submit your video to sites such as YouTube and other sites that share videos. This is an ideal method for using the influence of your articles and bring an even greater amount of people to your website. Although this might look like a ton of work to do, it won't be too difficult to handle with all of the free services and software tools that are available.
Create a niche directory of your own to place targeted articles. In addition to attention from readers who enjoy reading through these types of niche sites, you'll also have the added benefit of becoming an authority site in the eyes of search engines. Scripts that help you create directories are inexpensive and widely available online. It's totally up to you if you want to keep it private or accept submission from other writers. There are few tools that carry quite the power of your very own article directory when it comes to generating traffic and boosting performance in search engine rankings.
This article clearly reveals that there are many effective methods to re-purpose your content and thus provide a better connection with your target audience. Remember that smart marketing is all about using your existing resources and there's no better way to do it than use what you've already created by putting in the time and effort. The sky's the limit and your imagination is your only obstacle to gaining more exposure for your site once you grasp how effective reusing your content can be.
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