The ad you write must be compelling enough to make the prospect act right away. Urgency coupled with a strong call yo action can work wonders in getting prospects to follow-up. This tactic is very powerful and is completely ethical as long as you end the offer as you said you would. The entire goal is to get people to notice your ad and eventually buy your goods and services. Ads that stand out from others are the ones that people read; others get ignored. With a little creativity you can use the scarcity technique and still offer your customers more value for their money. All it takes is practice at doing the things that actually work.
Curiosity can play an integral role in your ad's success. There is a difference between arousing curiosity and leaving your readers clueless; you want them to know exactly what they're going to view but you can make them curious by hinting that the methods that the product uses are "never seen before" or "cutting-edge and revolutionary." On the other hand, when you confidently state that you have a solution to a problem that works you will get attention and arouse curiosity anyway.
It is very important that you test what you have written. This means that you need to write different versions of your ads and test them against each other so that you can figure out which ads perform the best. This should give you a clear idea on what kind of ads you should be writing on a regular basis in order to see results.
To summarize, this article clearly illustrates how popular classified advertising has become. You just need to remember these tips and your ads should be very successful. Keep yourself updated on the trends in copywriting because doing so will help you learn lots of new tips.
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