Internet marketing is all about getting targeted traffic to your website. Never make the ultimate marketing error of thinking that all traffic is the same, and that you can produce sales from any kind of traffic - extreme myth. Never forget that you need to expose your offers, or product/service, with people who are a part of the market your product/service addresses. Do not fall prey to those online 'traffic' solutions promising you x number of thousands of visitors to your site for very cheap, or expensive. Many of them use software that simulates traffic hits to your site, and if there is real traffic it will not ever convert to anything. So you'll just use methods that work to get your offers in front of the eyes of your market - real people, and then hopefully your offer will convert. There is no shortage of all kinds of real ways to generate traffic, but you can count on SEO and article marketing to work for you if you know how to do them. Thousands of people still use article marketing, and they do because it is still an effective method to drive targeted traffic. All you need to do is submit articles (related to your website's topic) to article directories and funnel in targeted visitors to your site. With SEO, or search engine optimization, there's quite a bit you need to learn, and it isn't necessarily recommended for absolute newbies - although it is doable. If your product provides a real and genuine solution to people searching in the search engines, then you will be in the right position to convert that search into a sale.
The importance of testing and tracking cannot be over-stated when it comes to online business. You can turn a dead campaign around, if it's possible, with testing and tracking - that is how powerful it really is. If you wanted to you could apply that concept to all things in your marketing. You can see what is working and what is flat-out failing in your marketing.
Once you have a fair idea of what's bringing you success, then you can focus your efforts on that. Always remember that if you do one, you should do the other because they work together. This is the only way you'll know for sure how to increase your earnings. In email copy, you can test different offers, copy layouts, graphics, placements for links, etc to see how that affects conversions.
It is important to jump in and start applying what you have learned because you can find yourself trapped in the learning stage forever. Getting stuck in the learning phase is more prevalent than you may believe. You can only get results from action. Don't over complicate things; get started and use whatever you have been studying as a reference. You don't have to read other people's success stories any more; you can create your own.
There is definitely the potential to reap great rewards from internet marketing, but keep in mind that your level of commitment will be what determines your results.
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