We feel it's important to remind that maintaining proper ethics with email marketing is critical to long-term success. So it's just really important to always do our best to do things properly with our subscribers. You should give your subscribers a strong feel that you're not someone who would spam them. People who engage in email spam love to make things tough for others especially by making it tough to unsubscribe from their spam lists. However, for honest marketers that's never a problem because any autoresponder service that is used will require the inclusion of an unsubscribe link in each email. So if you want to boost the growth of your email list, you have to take this step. That's something that, in certain strange circumstances, will serve to help and protect you, as well. What's more, some of the countries have made it mandatory to have an unsubscribe link in the email, which is why it's something you can't ignore. As you know, your goal is to increase your list size and make money; therefore, it only makes the most sense to treat them properly and follow correct protocol. On another note, treating your subscribers and customers properly is good for business - just makes common sense. Yes? It's a no-brainer to always include ethical standards in all you do online because your reputation is extremely important.
You can do this by using an element of shock, surprise, awe or anything that manages to get you a response. A simpler method, however, is to tell your prospect in the subject line what they can gain by reading your email. This is a good way to motivate your prospect to read on, and they'll already have an idea of what your offer is about. It takes skill and practice to be able to create good subject lines. You should do some testing of subject lines if you want to find out which work best. Create emails using different subject lines, send them to different groups of people on your list and see which subject line produces the best results.
Once not a newsletter all your emails should provoke the reader to take action. Often times you see marketers ignoring this aspect and are found getting bad results. You should tell your prospect what exactly you want him/her to do. Your aim here is to let the prospect know that you want them to take a certain action by making the links in your email obvious and give them the exact directions they need. Don't hope that your prospect will simply understand. You have to remember to be exact in the approach you take. Include your call to action at the top of your message and even the bottom if possible.
It's important to send out your emails on certain days of the week. You'll most likely see a big difference in how many of your emails are opened. As you may expect, emailing at the best time of week tends to be on a Tuesday, or even a Wednesday. People are busy on the weekends having fun or whatever. So... Thursday and Friday people are prepping their minds for the weekend, and on Monday they're too screwed up because it's Monday. You'll see better results in the middle of the week. If you want to increase your conversions and run profitable campaigns, remember all of the above email marketing principles. Remember, though, that you have to take consistent action if you want to see results.
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