One good way to raise the number of people who like your business is to start with your friends. Don't be shy: suggest your page to everyone! Don't forget to add a short note when you send the suggestion asking them to share with their friends. Word of mouth, even via the computer, is still a powerful marketing tool in the twenty-first century.
Your website is an important facet to successful marketing. Equally important is your Facebook fan page. Make sure that your page is easy to find by adding a link to it in every page of your website. This way, people who check out your website can then also keep up with what's going on via the fan page.
Facebook's photo tagging feature is a fun way to increase your follower base. Ask your existing fans to take their picture at your business and then tag your page and themselves in the photo. The image will show up on your wall but also in their activity stream, which means that their friends will see and check out your business.
Even if you're on a budget, running ads on Facebook is an excellent way to get more fans. It's great because you can set the amount you want to spend, whether it's a few dollars or hundreds. Keep the ads short and interesting, and don't be afraid of changing them regularly. It's also a good idea to add a hook, inviting people to like the ad if they agree with it. When they like the ad, they like your page, too.
Don't neglect other social media sites just because you have a page on Facebook. Make sure that your fan page is accessible from every place you have a web presence, and that there is a link in every message you send out. Whether it's a press release, an email, or a blog entry, each is an opportunity to bring more customers to your page.
Finally, keep up with your fan page. If you update regularly, your fans will notice and interact with you. Communicate with them, and encourage them to talk to you. Do this, and you will be well on your way to creating a growing and thriving customer base.
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