Do you recognize what an "organic" listing in the search engines is?
Every time a visitor chooses to find information on Google, they will search by inputting their search terms, and whichever sites are returned on the left of the monitor are the "natural" searches. You see, there are a number of components that will determine what sites are at the very top of these search results. Google is very quiet about this. However, there are a lot of things that you can figure out from what Google returns to you in their searches:
- Domain's age - If the site has some age, then Google trusts the site more.
- Backlink quantity - The more backlinks, then the better the ranking.
- Authority sites hyperlinked to site - If you have more authority sites pointing to a web property, it ranks higher.
- On-page Search Engine Optimization (SEO) - If a website has articles and other content pertinent to the search words, this is on-page SEO and results in ranking nicely.
This is a brief outline of what you need to do to have your site ranking for your search terms, in particular highly competitive search phrases, and it requires work. For you to make these various critical elements work for you, you will need to do Google keyword research. Try to look for those key phrases that aren't facing too much competition, and yet that possess beneficial search numbers.
Any time you look at the panorama of readily available tools to choose from, you will find a lot of free Google keyword research tools. The truth is that these usually aren't good enough to uncover the low competition key phrases that still have a good search amount per month. You need to find a tool that will do that for you. By creating web content and pages around these search terms that are very low competition but have a good volume of searches, you'll see good results.
Buy traffic making use of Google's own Adwords advertisments
Whenever you see a Search Engine Response Page (SERP), the results that you see on the right of your monitor. Anyone can purchase these Adwords and have them display your website. Just bid on the terms that you think people would look for to find your sites. Then you just generate an ad. That way, when someone clicks on your ad whenever they look for that keyword you bid on, you pay for that click, and the price of the clicks varies on a number of issues.
Although it is a piece of cake to point people with Adwords, it may also be expensive to use if you don't do it right. The more competitive a keyword, then its CPC is much higher. This is due to economic laws, supply vs. demand: competing for top placement in Google is major money.
Many of the businesses that you see online have gone through extensive trial-and-error already and have a list of those search phrases they target - these are "golden" key phrases - and they've stopped trying to get useless search terms. This is generally a process of seeing what works and what doesn't. As you can imagine, this can get very costly over time, either buying phrases that are very competitive or simply buying "browsing" traffic versus "buyer" traffic.
The good news is that you will not have to cross your fingers, however. You can use some of the most effective means to conduct Google keyword research available by buying software that can help you "steal" your competition's playbook and find these golden nuggets of key phrases. You can find low-priced, but very profitable terms using the software.
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