Here are five recent changes in online lead generation that have either bubbled to the surface or become more important during the last few months. Be sure to incorporate these five changes into your plan.
1. Video. Video is the new requirement. It is almost as important today as search in online lead generation. Video does not need to be professionally produced. It just needs to speak to the interests of your market and be entertaining. When you make it, consider that there is also a good chance it will cross over on Facebook, your web site and phones.
2. Social Media. Social media is an effective way to build a group of followers and get people talking about your business. Focus on the two or three that are most likely to reach your target audience. In addition to online lead generation, these are also a very effective way to build links back to your site. And now, live social media activity is being picked up in search results by at least one of the leading search engines.
3. PPC Sponsored Listings. Sponsored listings on the results pages of the search engines are regaining importance. With search now including all of the chatter on the social networks, it is becoming more difficult to attain top ten ranking in organic search. This might again be the best option for appearing on page 1, which is essential for online lead generation.
4. Optimized content. Everybody needs to be adding content to their site regularly. That content also needs to be promoted and shared in other ways on the web to help you with online lead generation. Articles should be submitted to directories; press releases should be distributed online and sent to local media. Product and service descriptions should be spiced up and optimized. Everything you post anywhere online, including your blog, should be optimized and linked back to your site.
5. Using Automation. You can find a program or service that can automate almost everything you need to do for online lead generation. From PPC management to content production assistance, to pre-planned auto-responder programs - it is all out there. Don't be afraid to try it after checking it out. It will save huge amounts of time.
Incorporating these five tips for online lead generation into your marketing plans will help you stay on top of the latest developments and maximize your efforts and your expenditures.
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