Monday, March 21, 2011

Stay Away From These 3 SEO Errors At All Costs

Search engine optimization can be an interesting game to play, but if you break the rules and make mistakes, you can end up losing more than your site's ranking. We will now discuss some of the more commonly made mistakes that it's important to avoid.

An easy SEO mistake you can easily avoid is putting flash on your site. So really, what purpose does flash serve? It makes your site look cool and happening, right? But if you really look at what is happening, you will see that flash can do your site less good and more harm. First of all, it takes a long time for the flash to load, and your prospects are going to despise waiting. Secondly, flash cannot be read by the search engines, which means there's absolutely no use of it when you can't even get that page ranked. Regardless, many webmasters look to pretty up their website by installing flash on their homepage, which really stops the search engines from ranking the site. If you are really interested in using flash, then take the alternative and have plain HTML pages with high quality content. It doesn't take much effort to do this and it will reduce your burden. Search engines can not read flash and they can't read frames either. So all of the content and navigation that you put into frames are basically ignored by search engines. You should learn to move ahead with time and know how to be updated about the search engines. With SEO there is a lot that you can experiment with if you go beyond traditional methods. Lastly, remember that with flash you maybe you will impress your visitors for a moment, but over the long term everything will suffer because your traffic will suffer, this is important. So don't be foolish, get rid of flash and use high grade content that is better for your purposes.

The other simple SEO mistake is when you expect to get overnight results and rank high for your targeted keywords without any effort. Some people claim to teach you how to rank high quickly, but the truth is that getting and maintaining a high rank involves constructing backlinks over time, a stream of new content, and more. True optimization requires you to put in an ongoing effort. Keep track of your rankings so you're aware when something doesn't work, and keep a list of things to try next. Remember to pay attention even to small changes in your ranking. Your time is valuable, so you'll want to maintain your high ranking after you get there.

This, then, is all the information that can be seen about your site, until someone decides to visit. You want to get as much accurate and compelling information as possible into the title and description. Don't underestimate this task, as this is where you have to make people think your site is worth visiting. The way to get your site ranked has changed as the search engines have updated their methods in recent years. Whereas meta tags used to be crucial, now it is mainly the title of your page and your content that matters most.

All in all, search engine optimization is not rocket science, but only if you know the basics.




To Your Success
Kamal Todary
http://www.lessons2success.ws



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